I went on a little blog surfing adventure last night in search of some fun new feeds for my Google Reader. I was shocked that out of the umpteen blogs I discovered and wanted to keep tabs on only ONE had a proper RSS Button for me to easily subscribe.
Is RSS a Dead method of Syndication for our Web Content?
When I first discovered Blogging and Podcasting years ago the first essential rule of content creation was syndication. So it blows me away that this seems to be an element which has been lost.
So, I asked Twitter and while the responses were not overwhelming the few that I received gave me a bit of insight. Am I right in assuming that the common bloggers of today are less ambitious about gaining readership than those launching 3-5 years ago?
Maybe we should look at the platforms in use? Are facilitators like Blogger, WordPress, and Tumblr at fault for not educating users of the benefits of using syndication? Do they make it so easy to start a blog that the fundamentals are totally lost!?
What does this mean for the future?
Are we to assume that our readers are savvy enough to know that most RSS readers allow you to simply enter the URL of a blog to subscribe? or that if readers really want to keep up with our postings they will check back every so often to see what’s up? What about all the benefit of using services like FeedBurner with their “SmartFeed” and “FeedFlare”… not to mention analytics?
Do today’s bloggers even care about Syndication?
With Twitter and the likes making it so easy to “share” content with your friends/followers could this be the new choice of syndication? Do bloggers now rely on tweeted links and Re-Tweets to get content read and gain new readers?
Maybe I’m making a mountain out of a mole-hill here, but I encourage any bloggers to leave a comment on the following three questions:
1. Does your blog offer an In-Your-Face method to subscribe to the blog’s feed?
2. How do YOU, the blogger get your content out to the world?
3. How do your readers consume your content?















